How To Repurpose Your Photography Blogs

As photographers, we know how much effort goes into creating that perfect blog post—whether it’s capturing a wedding, a portrait session, or those behind-the-scenes moments. But why let all that great content sit on your blog alone? Let’s breathe new life into your blog posts and extend their reach by repurposing them for different platforms. Here’s how you can repurpose your blog content into eye-catching updates for Google My Business, engaging posts for Facebook, professional updates on LinkedIn, dynamic Reels for Instagram, and informative newsletters.

Repurpose Your Photography Blogs for Google My Business

Why It Matters:

Google My Business (GMB) is your secret weapon for local SEO and visibility. Keeping your GMB profile fresh with updates can boost your search rankings and draw in potential clients.

How to Do It:

• Highlight Key Takeaways: Pull out the most compelling points from your blog post. Focus on insights or updates that will catch the eye of potential clients.
• Craft a Concise Update: Write a brief update (150-300 words) that captures the essence of your blog. Don’t forget to include a CTA encouraging readers to check out your full blog post.
• Add Visual Appeal: Use an engaging image or a snippet from your blog to make your update pop.

Example:

“Exciting news! Dive into our latest blog where we explore [Topic] and share insights on [Key Point]. Want to see how it all comes together? Check out the full article on our website! [Link]”

Share on Facebook

Why It Matters:

Facebook is still a powerful platform to connect with your audience. Sharing your blog here can keep your followers engaged and drive traffic to your site.

How to Do It:

• Write an Engaging Post: Craft a post (100-200 words) that teases the highlights of your blog. Use an intriguing question or a compelling fact to draw in readers.
• Incorporate a Visual: Share a relevant image or video from your blog. Posts with visuals generally see higher engagement.
• Include a CTA: Prompt your audience to click through to your blog for more details.

Example:
“Ever wondered about [Topic]? Our latest blog dives into [Key Point] and offers a peek behind the scenes of [Session Type]. Curious? Click here to read the full story: [Link]”

Create a LinkedIn Post

Why It Matters:

LinkedIn is ideal for showcasing your professional expertise. A well-crafted LinkedIn post can help you position yourself as an industry leader and reach a network of professionals.

How to Do It:

• Focus on Professional Insights: Highlight how your blog content offers value to other photographers or potential clients. Summarize key takeaways or unique insights.
• Write a Detailed Post: Create a post (200-300 words) that discusses the significance of the blog content. Use industry-specific terminology to add credibility.
• Add a CTA: Encourage your network to read the full blog for a deeper dive.

Example:
“Check out our latest blog on [Topic]! We delve into [Key Insight] and share valuable tips for [Specific Audience]. Enhance your knowledge and see how these insights can benefit your work: [Link]”

Repurpose Your Photography Blogs into a Reel for Instagram

Why It Matters:

Instagram Reels are a fantastic way to reach a broader audience with engaging content. Repurposing your blog into a Reel can help you connect with followers in a fun and dynamic way.

How to Do It:

• Select Key Points: Pick 3-5 highlights or tips from your blog.
• Create a Script: Write a brief script that delivers these points quickly (15-30 seconds).
• Use Visuals and Music: Incorporate visuals from your blog and add upbeat background music to capture attention.
• Include a CTA: Direct viewers to your bio link for the full blog post.

Example:
“Quick tips from our latest blog on [Topic]! 1) [Tip 1] 2) [Tip 2] 3) [Tip 3] For more, check out the full blog via the link in our bio!”

Repurpose Your Photography Blogs for a Newsletter – my favorite method!

Why It Matters:

Newsletters are a great way to keep your subscribers informed and engaged. Repurposing your blog content into a newsletter ensures your audience stays updated with your latest insights.

How to Do It:

• Summarize Key Points: Write a brief introduction that captures the essence of the blog post (100-200 words).
• Highlight the Best Bits: Feature the most interesting aspects or tips from the blog.
• Include a CTA: Encourage readers to click through to your blog for the full article.

Example:
“Hi [Subscriber Name],
Our latest blog is live and ready for you! We explore [Topic] and share tips on [Key Point]. Discover how these insights can enhance your work. Read the full blog here: [Link]”

Repurposing your long-form blog content is more than just a time-saver—it’s a strategy to broaden your reach and engage your audience in diverse ways. But that doesn’t mean you need to be everywhere. Focus on the one or two social platforms where your ideal clients are most active.

If I had to choose my top three for consistent engagement, they’d be: 1) my blog, 2) my newsletter, and 3) a select social platform where my clients are most active.

Remember, consistency is key. It’s more valuable to be reliably present than to post sporadically and disappear.

Need more support with your blog? Check out the following resources to help you make the most of your content and boost your engagement: