I’ve always believed in the power of reinvention. But this time, it’s not about following trends or curating an aesthetic that feels out of sync. It’s about trusting my instincts and showing up as the real me—unfiltered, bold, and deeply passionate.
Back in early 2024, I decided to rebrand which I thought would capture everything I love outside of my work behind the camera. I wanted to bring in my connection to the mountains, camping, and hiking. But let’s be real—when I look at that aesthetic now, it feels completely off. It doesn’t reflect how I see myself in the business world.
In my world, everything is black and white. I’m unapologetically bold, a little rough around the edges, and definitely not everyone’s cup of tea. I drop more F-bombs than most would consider professional, and when I’m passionate about something, I get tunnel vision.
I’m drawn to powerful energy, whether it’s strong masculine or fierce feminine. I can’t stand small talk or surface-level nonsense—I want to dive deep into your big, audacious business goals. The ones that scare you. The ones that make you feel alive.
A Crossroads Moment
Recently, I’ve found myself at a bit of a crossroads. Life as a new dog mom to Oakley, my wild Belgian Malinois, has been intense. Combine that with the heat of the political climate and some personal battles that defy labels, and I’ll be honest—I lost my momentum. I stopped showing up for myself.
This is the unglamorous side of entrepreneurship that no one talks about. The part where you’re trying to navigate life while running a business and keeping everything from falling apart.
But one of my clients—without even knowing it—pulled me out of that haze. They reminded me of what I’m capable of and pushed me to level up.
Living Authentically, Creating Intentionally
Here’s what I know: I love all things black, white, and leopard print (leopard will never go out of style in my book). I drive a lifted, all-black Jeep, hang out with my fur missile, and embrace a simple, drama-free life.
Away from the keyboard, I’m in my element—gardening in Dickies-style overalls, baking sourdough, or lifting weights in the gym (which I’m finally ready to get back to). I love cozy Hallmark movies, Christmas traditions, and pushing myself beyond my comfort zone.
But trying to blend all of this into a curated Instagram aesthetic? It’s made me miserable. I’ve grown to hate the platform because it doesn’t feel like me.
Instead, I’m leaning into what I truly enjoy: long-form content, pen and paper, and saying no to the noise of what society and the so-called gurus think I should do.
Unapologetically Me
If you’re here for polished perfection, this is probably where we part ways—no hard feelings. But if you’re craving real talk, honest feedback, and a partner who’s all in for the ride, then welcome.
I’m not about fluff or false promises. I’m the friend who will hop in the passenger seat—or drive, if that’s what you need—and help you navigate the messy, gritty hustle of building something extraordinary.
This is for the creatives who risk it all, who refuse to settle, and who chase their dreams with everything they’ve got. You’ve earned your seat at the table, and together, we’ll make sure you own it.
